Google considers two factors when determining how to rank your website: authority and relevancy. Based on the results of the algorithm and data obtained by search engine “spiders,” Google will assign a ranking to a website. On search result pages, these websites are presented in a ranking-based order.
1 – Analyze the current website: Before starting any optimization efforts, it’s important to know where the website stands currently in terms of its strengths and weaknesses.
2 – Backlinks: Backlinks from other high-quality, relevant websites can significantly improve a website’s search engine ranking.
3 – Content: Create high-quality, relevant, and original content that is regularly updated on the website.
4 – Domain Authority: Domain Authority (DA) is a metric that measures the strength of a website’s domain. Higher DA can lead to better search engine rankings.
5 – Engagement: Encourage user engagement on the website through comments, social media shares, and other methods to increase the website’s visibility and relevance.
6 – Frequency: Regularly update the website with new and relevant content to show search engines that the website is active and valuable to users.
7 – Google My Business: Claim and verify the website’s Google My Business listing to improve the website’s visibility in Google search results.
8 – Headings and Subheadings: Use headings and subheadings to structure the content on the website, making it easier for users and search engines to understand.
9 – Image optimization: Optimize all images on the website, including alt tags, to improve website load times and increase the website’s visibility in image search results.
10 – JavaScipt and CSS files: Minimize and combine Javascript and CSS files to improve website load times.
11 – Keywords: Research and choose relevant keywords to target on the website and throughout its content.
12 – Link structure: Ensure the website has a clear and logical link structure, making it easier for search engines to crawl and understand the content.
13 – Meta descriptions: Write compelling meta descriptions for all pages on the website to improve the website’s click-through rate from search engine results pages.
14 – Navigation: Make sure the website has a clear and intuitive navigation to help users find what they are looking for.
15 – On-page optimization: Optimize all on-page elements, including the page title, header tags, and body content, to ensure they are optimized for search engines and users.
16 – Page speed: Improve the website’s page speed, as slow-loading websites can negatively impact search engine rankings and user engagement.
17 – Quality: Focus on providing high-quality content and user experience on the website to increase its relevance and authority.
18 – Responsiveness: Ensure the website is optimized for all devices, including desktop, tablet, and mobile, to improve its visibility and accessibility to users.
19 – Social media: Utilize social media to promote the website, build relationships with potential customers, and increase the website’s visibility and authority.
20 – Tracking: Set up tracking tools, such as Google Analytics, to monitor the website’s traffic, engagement, and conversions.
21 – User experience: Focus on providing an excellent user experience on the website, including easy navigation, high-quality content, and fast page speed.
22 – Webmaster tools: Set up and regularly monitor the website’s Google Search Console account to monitor its search engine performance and resolve any technical issues.
23 – XML sitemap: Create and submit an XML sitemap to search engines to help them crawl and understand the website’s content.